✨ The Giving Experience
A Signature Annual Fundraiser Enhancement by Cheresa “Reese” LaFrances Purnell
What Is The Giving Experience?
The Giving Experience is a high-touch donor engagement and fundraising service led by Social Impact Strategist Cheresa “Reese” LaFrances Purnell. Designed to help nonprofits enhance or establish a signature annual fundraiser, this experience brings together strategic planning, intentional storytelling, and live giving activation to ensure your event is not only memorable—but mission-moving.
Purpose
- Create or elevate your signature annual fundraiser
- Increase discretionary giving and donor retention
- Deepen donor engagement through immersive experiences
What’s Included
- Strategic Event Development & Fundraising Theme
- Onsite VIP Donor Experience Facilitation
- Live Game-Based Giving Activation
- Program Storytelling Strategy & Run of Show Planning
- Donor Recognition Planning
- [Optional] Design of Branded Marketing Materials
- [Optional] Script and Program Consulting for MCs/Hosts
Investment Options
| Package | Price | Includes Marketing? |
|---|---|---|
| Legacy Launch | $7,500 | ✅ Yes — full suite of branded marketing assets |
| Signature Build | $5,000 | ❌ No — marketing not included |
Ideal For
- Organizations preparing for milestone anniversaries
- Programs seeking to transition their gala into a lasting annual fundraiser
- Nonprofits ready to increase donor trust and event sustainability
Outcome
Walk away with a fully executed or elevated annual fundraiser, a deeper donor pipeline, and a signature experience your audience will want to return to year after year.